What lies behind us and what lies before us are tiny matters compared to what lies within us.

— Ralph Waldo Emerson

Very Humble Beginnings

I was born in a poor village high in the Atlas Mountains of Morocco, far from any basic modern conveniences. Our small home had no electricity, no shower, and to get clean water required walking daily to a distant well. Growing up in such environment was not easy, but those early years taught me the true meaning of resilience and resourcefulness. When you have next to nothing, you learn to appreciate anything and make the most of everything.

Despite the hardships, my poor parents did the best they could, and they instilled in me the values of hard work, hope, and generosity. I remember being a 6-year-old kid on summer nights looking up to clear sky wondering and dreaming about the world beyond our village! That challenging childhood gave me a gift: an unshakable foundation of perseverance for whatever life may bring.

Homeless and the American Dream  

In 2008, two years after recovering from my illness, I won the Green Card lottery to come live and work in USA. The country that saved my life! I saw it as the universe opening a door for unknown greatness. One year later I went to Southern California with nothing but determination and a heart full of gratitude and dreams, only to find America in the grip of its worst recession in generations.

My immigrant journey began as a part-time dishwasher at a sushi bar, but even those humble hours were soon cut short, leaving me truly alone with nothing but uncertainty in every direction. I found myself homeless, living in my old Toyota Corolla for a long cold several months!

Depression wrapped around me like a heavy blanket as I spent my first Halloween, Thanksgiving, and Christmas watching holiday celebrations through my car windows. I didn’t feel safe. I didn’t feel seen. I didn’t feel like I belonged. Each night brought new fears about where to safely park without attracting attention or threatening locals. The constant anxiety wore me down.

What broke me most was watching my inner self-esteem getting destroyed. The feeling of not being enough and the self-doubt that slowly started creeping into my psyche was brutal. As well as the constant anxiety of being in a survival mode instead of thriving.

Yet, even in these darkest moments, I refused to let those circumstances define me or my future. I signed up to a local LA-fitness gym membership, I worked out and showered every morning to keep my mindset sharp before heading to the local public library, my sanctuary of self-improvement. There, I read about many topics, applied tirelessly for jobs, and devoured personal development books. Gradually, I was able to stand on my feet again and continue my new path into college and beyond.

Leading with Service

On this chapter of my life, an unexpected opportunity came to me when I received a visit in my office from two federal agents, dressed up in a black suit and tie... just like in the movies!

Long story short, I was offered a job working as an undercover field agent supporting the work of the Department of Homeland Security in protecting our nation’s safety and leadership in the world. My expertise in the Aerospace supply chain was so valuable that I could not say no to this opportunity, and to give back to the same country that once saved my life.

Over the years, I learned what it meant to lead by example and to stay calm and focused when the stakes were high. Perhaps most importantly, this chapter of my life reaffirmed my belief in the power of service. It showed me that true growth often comes from stepping up when others need you, even if it means venturing outside your comfort zone.

The Journey is the Destination

Over the last decade, I applied everything I had learned into growing my Aerospace supply chain business. We Served many Fortune-500 companies across different industries from Aerospace, Aviation, Military, and Robotics both in US and abroad. But nothing truly prepares you for the ups and downs of the entrepreneurial path, except being on it!

Alongside my endeavors, I never let go of my passion for personal growth and helping others unlock their potential. I invested so much time and resources in mastering the principles of peak-performance, positive psychology, personal growth, leadership, storytelling, and communication just to name a few.  

By word of mouth, I started getting invited to speak and share my story at local events and conferences. That’s how I discovered public speaking few years back. I spoke to teams about resilience, overcoming adversity, embracing uncertainty, and unlocking their potential into tangible progress. I also began helping professionals and individuals who might be feeling stuck, uninspired, or want to share their message with the world and need expert guidance with an effective roadmap.

My journey has taught me that no matter where you start, there’s no destination to arrive at. The journey is the destination! you just need to start.

Our life's work isn’t just about what we overcome, it’s about who we become.

Today, my mission is about carrying the torch of the timelessness work that all humans need: Personal growth and helping others unlock their full potential, rise above uncertainty,  and create a life of abundance and meaningful growth that we all deserve.

I truly believe it! Anyone no matter what your background is or how many odds stacked against you, if you are provided with the right guidance and proper coaching, you can outgrow any circumstance and achieve anything in life. 

I’m cheering you on for being the champion of your journey. Your hard work and determination inspire everyone around you. If you’re ready to finally bring some guidance into your personal or professional growth, I’m here to walk that journey with you, or your organization.